Cool with the parents.
McDonalds
The years big “sandwich” launch was the Bacon Clubhouse. McDonalds wanted to use artisianal ingredients to intice two groups, those who grew up with McDonalds as a reward and treat, and those younger who did not.
Cool with the kids.
Creativity pushes past limits. The ask was to write a song that named all the ingredients, and not a musician isn’t in the job description. Working with Fafu this Bacon Clubhouse jam was a hit record.