MTV
Beavis and Butthead is not just another show, so to introduce it to a new audience, it needed something bigger. Disruption was the push, and having the duo hijack a first viewing of The Jersey Shore was cool.
MTV 2’s “Two Headed Dog” logo was co-opted for two weeks with this simple design, part of the larger campaign.
For the relaunch of PUNK’D, it was important a new generation know, there would be no return of Ashton Kuetcher, and that the pranks wouldn’t be mean spirited. “FRIENDS WITH NO BENEFITS” was the hashtag and strategy for the return of a classic with revolving hosts and softer edges.
MTV made a version of TOSH.0, a show where the host comments on clips. Replacing the comedian with a skateboarder created a challenge in drawing interest. What makes skaters so cool is our lingo, so focusing on this a stamp device highlighted host Rob Dyrdek’s slang.
The MTV calander revolves around the Music Video Awards. This promo was written and executed to benifit from this orbit.