15 YEARS IN ADVERTISING
Golf for those swinging for a little more action.
A superstar, his management, a sports league, a phone company, an existing campaign…
all need to get on the same page.
The most recognizable sports brand in the world wants to make a fragrance.
Messaging defined by individuality must also include team basketball .
Fun needs to be had.
A cable giant needs to get the word out by Tuesday 5:30.
One new sandwich.
Two different demographics.
A brand wants to be defined as the exact opposite of an American classic.
A group of friends can’t agree on what to call their fitness and wellness studio.
Helping agencies lock down clients is the best.
A business to business software manufacturer couldn’t clearly say what they make.

