Sprint
Moving forward means getting the team focused on the goal. This is how KD LAW was born.
The :30 ask became a :60, introduced on air by the TNT team.
Sprint had an existing campaign which featured phone contracts getting chain sawed, samuri sworded, and wood chipped.
The NBA asked for a basketball specific version (have you ever tried to cut paper with a basketball?) using Sprint spokesman Kevin Durant.
Durant’s management team didn’t want slack stick humor, and to elevate their clients profile.
The KD Law script had Durant in a Tom Ford suit, charging the lanes of justice, tearing a bill in half., checking all the boxes.
When you have a set and a superstar you can’t ride the bench. We shot two impromptu lawyer ads for KD & Associates that went from online to broadcast on the heat of the movement.
The case study on the social campaign that won the internet. Up against an SNL anniversary and Walking Dead premiere, KD LAW won the internet.
